BEHIND THE SCENES (BTS):
Creative Projects in Progress
Creative Projects in Progress
This is the raw side of creation. Real reflections from years of building brands, web platforms, visual series, and emotional truths—told from inside the process.
More Than a Portfolio —It’s a Process Archive
Each entry in the BTS Collection reveals the real strategy, emotion, and experimentation behind digital storytelling.
Creative deep dives from concept to execution
Lessons from solo building and client collaboration
Tools, AI workflows, and productivity methods
Honest moments that shaped the work more than the timelines ever did
Current Projects & Reflections
- Before 8am & Tears & Echoes – How morning poems became a scrollable webtoon through AI and Members Village
- Transforming Event Registration – Behind the curtain of launching sites under pressure in partnership with Ignite Web Solutions
- Death of an Artist Campaign – Building a brand that merges art, event, and emotional narrative
- Vivify-Me: The Rebuild – Transforming a self-help platform into a guided emotional experience
- More entries coming soon
Read the Latest Entries
WHY BTS MATTERS
Storytelling is Strategy
Storytelling is Strategy
This isn’t just about showing the final product. It’s about honouring the layers that make it real: the false starts, the tools that saved hours, the moments when creativity cracked open into something shareable.
Each BTS post reflects how I use digital storytelling to guide not just brands, but lives in transition—my own included.
Explore. Create. Reflect.
Whether you're a midlife creative reclaiming your voice, a client partner curious about our build process, or a strategist searching for a new approach—this collection is for you.
See how stories evolve from breath to blueprint.
Subscribe to the BTS Series
Want to keep following the story behind the stories?
By subscribing to the Behind the Scenes (BTS) series, you’ll get updates on every new entry—whether it’s a poetic webtoon in the making, a platform redesign in motion, or a personal reflection on building creative work in midlife.
No noise. Just honest process, emotional clarity, and creative momentum.
You’ll be the first to know when a new episode drops or when a creative breakthrough becomes something worth sharing.