1) Getting Started in the Articles App

• Open Articles → Create New Article.
• Add a clear, value-forward headline (promise the outcome).
• Build content with blocks (short, scannable sections).
• Insert images/media where they support the message.
• Save, Preview (desktop & mobile), then Publish.

2) Articles vs. Pages

Articles (blog-style)

• Use for updates, news, stories, opinion/education pieces.
• Pros: auto-sorted by date; dynamic; easy to share.
• Cons: older posts get buried unless linked from key Pages.

Pages (evergreen)

• Use for reference (About, Membership Benefits, Event info).
• Pros: always accessible; menu or button linkable.
• Cons: manual updates; can feel static if overused.

Rule of thumb: If it changes often, use an Article. If it’s permanent reference, use a Page. Link them together (e.g., “Annual Conference” Page + Article series).

3) Layout & Flow (Reader Feel)

• Follow Intro → Body (2–3 points) → Call to Action.
• Front-load value in the first 2–3 lines; make skimming effortless.
• Short paragraphs (2–4 sentences), clear sub-heads, ample white space.
• Use lists for steps and takeaways; avoid walls of text.

4) Imagery & Tone (Set the Mood)

• Hero image at top sets emotional context and expectation.
• Use inline visuals (photos, charts, pull-quotes) to break text and explain.
• Accessibility: add descriptive alt text to every image.
• Write in a clear, conversational tone; reduce jargon/bureaucratic phrasing.
• Caption images to connect them directly to the message.

5) Calls to Action (Choose-Your-Own-Adventure)

Every Article should guide the reader to a next step based on audience:

• Members: read the related Article; view a toolkit; complete a quick poll.
• Learners: register for a course/webinar; download a worksheet.
• Stakeholders/Partners: share; sponsor; request a conversation.

Place a CTA after major sections and at the end. Keep it action-oriented: “Register now”, “Read next”, “Download the checklist”.

Quick Pre-Publish Check

• Headline states the benefit clearly.
• Intro hooks in 2–3 lines; scannable structure is obvious.
• Text is chunked with sub-heads and lists; no walls of text.
• Images have purpose and alt text.
• At least one relevant CTA is present.
• Previewed on desktop and mobile; formatting holds.